Politecnico di Milano
LESA was a high-level Italian company that produced record players and domestic appliances between the 1930s and 1970s. In 2012 I participated in its rebranding project. We came up with 4 new values (excellence, elegance, Italianness and reliability), communicated through a brand manual, a brand video and a brand magazine. The first edition of the magazine combined articles on music, technology and design, to demonstrate the real identity of LESA, its interest in innovation and the latest trends, narrated through big names, curiosities and events.